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Categories
1. Retailers
- restaurants
- hotels
- bars and clubs
- grocery outlets
- off licences
- convenience stores
- petrol stations
2. Health Foods
- low calorie foods
- low fat foods
- organic foods
- slimming products
- sweeteners
- energy drinks
- vitamin and mineral supplements
- lowered cholesterol products
3. Dairy Products
- eggs
- butter
- margarine and other spreads
- cheese
- cream and crackers
- milk
- flavoured milk
- milk shakes
- milk desserts
- yoghurts
- ice cream
4. Baking & Sweet Foods
- biscuits and cakes
- bread
- breakfast cereals
- crispbread
- rolls
- flour and other baking products
- desserts
- jam
- honey
- peanut butter etc
- sugars and syrups
5. Savoury Foods
- meat
- fish
- seafood
- pasta
- pizza
- rice
- chilled and fresh delicatessen products
- fresh, frozen, canned and dried fruit and vegetables
- mayonnaise
- vinegar and dressing
- oils
- soups and sauces
- baby foods
6. Alcoholic Drinks
- beers
- lager
- cider
- wines and champagnes
- cocktails
- fortified wines
- wine and spirit collers
7. Non-alcoholic Drinks
- coffee
- tea
- drinking chocolate
- malted drinks
- mineral water
- still and carbonated soft drinks
- fruit and vegetable drinks
8. Confectionery And Snacks
- sweet
- savoury bars
- bag snacks (inc. nuts, crisps, dried fruits etc)
9. Pet Foods
10. Sponsorship Idents / Other Sponsorship
11. Environmental/Sustainable
12. Special
13. Photography
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Media
- Advergames
- Advertainment
- Ambient media
- Best Use Of Media (including Innovation, Creative Use, Effectiveness, Content or Bravery)
- Brand Identity
- Branded Content
- Branded Entertainment
- Branded Utility
- Charitable Causes
- Collateral & POS
- Direct
- E-Mail
- Experential
- Guerilla Marketing
- Integrated Campaigns
- Logo
- Mobile
- Online Advertising
- Packaging Design
- Photography
- Poster & Outdoor
- Press
- Radio
- Retail Environment
- Rich Media
- Sales Promotion
- Social Media
- TV & Cinema
- Use of Technology including Applications
- User Generated Content
- Virals
- Websites
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